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The LOK Group of Companies...

The LOK Group of Companies is a hospitality management, development, consulting and brokerage company dedicated to providing service beyond expectations.

Located in Sonoma County, north of San Francisco, the Lok family started out in 1970 with a small fixer upper hotel in Santa Rosa and presently owns and manages a “Gold Award” winning Quality Inn in Petaluma, the Fairfield Inn & Suites in Sebastopol and the Quality Hotel Americana Nogales in Nogales, AZ.

Our experienced corporate management staff represents a multi-faceted team of professionals whose capabilities can be directed to meet the specials needs of each project in the most cost effective manner. We will listen to your vision, recognize your competitive advantages, identify both your limitations and possibilities and adapt them to the trends and demands of an ever-changing marketplace.

Quality Hotel Americana, Nogales, AZ

quality-hotel-americana-nogales Our latest acquisition happened in April 2014, we acquired the 98 room, full service Americana Hotel in the small border town of Nogales, AZ, one mile from the border of Nogales, Sonora, Mexico. Sister cities, Nogales, AZ is a suburban extension of Nogales Son, a place you can access one mile from our hotel at the Grand Avenue Port of Entry.

The LOK Group re-flagged the hotel as the Quality Hotel Americana Nogales and we are now part of the Choice Hotel International family. We are the only full service hotel in Nogales, AZ with 98 rooms and full service restaurant and lounge and approximately 4,000 sq. ft of banquet and meeting space.

The hotel was built in the late 1970’s and has since seen extensive renovation in the last seven years. The LOK Group has replaced infrastructure to the physical plant which was not addressed at the time of renovation and we expect to update other aspects of the hotel by the end of 2015.

Quality Inn, Petaluma, CA

Quality Inn Petaluma

In 1984, the Lok family purchased a hotel development site in the northern boundary of the City of Petaluma and began their first new construction hotel project. The 110-unit hotel included four one-bedroom suites, thirty-nine Executive King rooms and a meeting room. The hotel quickly achieved success and continues to this day to out perform its competitive market set.

Fairfield Inn & Suites by Marriott, Sebastopol, CA

Holiday Inn Express Sebastopol, CAIn 1996, community leaders from the City of Sebastopol approached the Lok family and asked that the explore the feasibility of building a hotel in their community. Construction began on the 82- unit property in the summer of 1997and opened in July 1998. The hotel was an Excellent Quality Performer since its first day of opening, with consistent ratings in the brand’s top 10% of Guest Satisfaction Scoring.

At the end of January 2009, the LOK Group completed a $2 million dollar renovation including a reflagging of the hotel to a Fairfield Inn & Suites by Marriott. The signature "Green Tea" guest room design brings an updated warm contemporary look to all areas of the hotel including public spaces. This was an opportunity to reintroduce a fresh rejuvenated hotel property into the existing West Sonoma County guest room inventory.

Sheraton Petaluma Hotel, Petaluma, CA

Sheraton Petaluma Hotel, Petaluma, CA In 2000, the LOK Group began construction on a full service hotel strategically located in southern Sonoma County. Development efforts were recognized in national trade publications for the then visionary installation of a comprehensive network infrastructure of VOIP telephony, wireless Internet access, biometric time cards and computerized laundry system.

This property included 182 guestrooms, 10,000 square feet of meeting space, restaurant and lounge. The project required perseverance, sensitivity and finesse to move through political and government processes with a high barrier to entry and considerable community wariness.

Clarion Hotel near Cal Expo, Sacramento, CA

Clarion Hotel near Cal Expo, Sacramento, CAIn January 2004, the LOK Group secured the management contract for the struggling Inn at the Oaks. Built in 1960 as a roadside hotel on, what was then, the outskirts of Sacramento, the Inn had multiple reincarnations. But with an eye toward transforming the hotel into a profitable investment for Ownership, LOK Group took steps for immediate cost containment to improve operating efficiencies and worked closely with Ownership to develop strategies to enhance the asset's overall performance, business reputation, employee morale and curb appeal.

In July of 2004, the hotel was reflagged as a Clarion Hotel and coupled with a $2 million renovation it allowed the asset to compete effectively in the market place.


What We Offer

The LOK Group of Companies stands ready to offer a variety of fully integrated hospitality management services for mid-size, limited service hotels tailored to fit the unique needs of each property.

Whether the goal is to improve operating efficiencies, control cash flow, increase market share, reposition e-commerce strategies, identify and alleviate liability exposure, restructure contracts, build employee morale, enhance community relations, LOK Group has an uncompromising commitment to help you reach your goals.

Operations: Operational Review, Guest Satisfaction scores, Business Plan, Cost Controls.

Marketing and Creative Services: Distribution Channel and Market Segmentation, Action Plan, Website, Collateral Development, Copywriting.

Human Resources: Legal Compliance, Recruitment and Retention, Employee Benefits, Employee Handbook, Benefits, Performance Reviews, Workplace Safety and Emergency Procedures.

Accounting: Accounts Payable/Receivable, Financial Statements, General Ledger, Payroll

Revenue Management: Rate and Inventory Management, Forecast, E-commerce, channel profitability, OTA participation

Finance and Development: Operating Lines of Credit, Contract and Title Review, Property/Casualty Insurance, Workman’s Compensation.

Our Brand Experience includes:

Holiday Inn ExpressQuality Inn Hotels Sheraton Hotels


Kirkman L. Lok
President and Chief Operating Officer
The driving force behind one of Sonoma County's most established hotel development and operating company. His career in the hospitality industry spans over 35 years. He earned his BA at the University of California, Davis and began his hospitality career helping his family run a 40 unit independent hotel in Santa Rosa. He currently sits on the PR/Marketing committee of the Sonoma County Tourism Board and is working on his 20th year as a member of the franchise advisory committee for Choice Hotels International.

Cynthia Lok
Director of Marketing and Creative Services
Cynthia graduated from California State University at San Francisco with a BA in Liberal Studies and a teaching credential. Her relationship with the hospitality business began in 1979 with a small 60 unit limited service independent hotel in Stockton, CA. Her 27 years of hotel experience has exposed her to front and back of the house operations. Her current focus is on marketing and in-house creative for our managed properties.

About Us

Connect With Us

Please contact us directly and let us know if you need our services.

Kirk Lok
CEO LOK Group of Companies
CELL: 707-396-0587

The LOK Group of Companies
5050 Petaluma Hill Road
Santa Rosa, CA 95404
PH: 707.584.8280
FAX: 707.585.8771
EMAIL: info@thelokgroup.com

Our Properties:
Quality Inn, Petaluma CA – www.winecountryqi.com
Fairfield Inn & Suites, Sebastopol, CA – www.winecountryfi.com
Quality Hotel Americana Nogales, Nogales, AZ – www.americananogales.com

Our Ventures


The LOK Group of Companies has a depth of experience shepherding hospitality projects through the design, planning, permitting and construction phases. We have been responsible for the construction of all our Sonoma County hotel properties.

Our latest project drawings and renderings are available here for you to look at. Currently we are working on a 9.65 acre parcel that fronts along the Russian River, a mile west of down town of Guerneville, CA.

PDF DownloadView plan renderings.

PDF DownloadView color brochure.