The LOK Group of Companies...
The LOK Group of Companies is a hospitality management, development, consulting and brokerage company dedicated to providing service beyond expectations.
Located in Sonoma County, north of San Francisco, the Lok family started out in 1970 with a small fixer upper hotel in Santa Rosa and presently owns and manages a “Gold Award” winning Quality Inn in Petaluma and the recently renovated Fairfield Inn & Suites in Sebastopol.
Our experienced corporate management staff represents a multi-faceted team of professionals whose capabilities can be directed to meet the specials needs of each project in the most cost effective manner. We will listen to your vision, recognize your competitive advantages, identify both your limitations and possibilities and adapt them to the trends and demands of an ever-changing marketplace.
Quality Inn, Petaluma, CA
In 1984, the Lok family purchased a hotel development site in the northern boundary of the City of Petaluma and began their first new construction hotel project. The 110-unit hotel included four one-bedroom suites, thirty-nine Executive King rooms and a meeting room. The hotel quickly achieved success and continues to this day to out perform its competitive market set.
Fairfield Inn & Suites by Marriott, Sebastopol, CA
In 1996, community leaders from the City of Sebastopol approached the Lok family and asked that the explore the feasibility of building a hotel in their community. Construction began on the 82- unit property in the summer of 1997and opened in July 1998. The hotel was an Excellent Quality Performer since its first day of opening, with consistent ratings in the brand’s top 10% of Guest Satisfaction Scoring.
At the end of January 2009, the LOK Group completed a $2 million dollar renovation including a reflagging of the hotel to a Fairfield Inn & Suites by Marriott. The signature "Green Tea" guest room design brings an updated warm contemporary look to all areas of the hotel including public spaces. This was an opportunity to reintroduce a fresh rejuvenated hotel property into the existing West Sonoma County guest room inventory.
Sheraton Petaluma Hotel, Petaluma, CA
In 2000, the LOK Group began construction on a full service hotel strategically located in southern Sonoma County. Development efforts were recognized in national trade publications for the then visionary installation of a comprehensive network infrastructure of VOIP telephony, wireless Internet access, biometric time cards and computerized laundry system.
This property included 182 guestrooms, 10,000 square feet of meeting space, restaurant and lounge. The project required perseverance, sensitivity and finesse to move through political and government processes with a high barrier to entry and considerable community wariness.
Clarion Hotel near Cal Expo, Sacramento, CA
In January 2004, the LOK Group secured the management contract for the struggling Inn at the Oaks. Built in 1960 as a roadside hotel on, what was then, the outskirts of Sacramento, the Inn had multiple reincarnations. But with an eye toward transforming the hotel into a profitable investment for Ownership, LOK Group took steps for immediate cost containment to improve operating efficiencies and worked closely with Ownership to develop strategies to enhance the asset's overall performance, business reputation, employee morale and curb appeal.
In July of 2004, the hotel was reflagged as a Clarion Hotel and coupled with a $2 million renovation it allowed the asset to compete effectively in the market place.
What We Offer
The LOK Group of Companies stands ready to offer a variety of fully integrated hospitality management services for mid-size, limited service hotels tailored to fit the unique needs of each property.
Whether the goal is to improve operating efficiencies, control cash flow, increase market share, reposition e-commerce strategies, identify and alleviate liability exposure, restructure contracts, build employee morale, enhance community relations, LOK Group has an uncompromising commitment to help you reach your goals.
Operations: Operational Review, Guest Satisfaction scores, Business Plan, Cost Controls.
Marketing and Creative Services: Distribution Channel and Market Segmentation, Action Plan, Website, Collateral Development, Copywriting.
Human Resources: Legal Compliance, Recruitment and Retention, Employee Benefits, Employee Handbook, Benefits, Performance Reviews, Workplace Safety and Emergency Procedures.
Accounting: Accounts Payable/Receivable, Financial Statements, General Ledger, Payroll
Revenue Management: Rate and Inventory Management, Forecast, E-commerce, channel profitability, OTA participation
Finance and Development: Operating Lines of Credit, Contract and Title Review, Property/Casualty Insurance, Workman’s Compensation.
Our Brand Experience includes:
Kirkman L. Lok
President and Chief Operating Officer
The driving force behind one of Sonoma County's most established hotel development and operating company. His career in the hospitality industry spans over 35 years. He earned his BA at the University of California, Davis and began his hospitality career helping his family run a 40 unit independent hotel in Santa Rosa. He currently sits on the PR/Marketing committee of the Sonoma County Tourism Board and is working on his 20th year as a member of the franchise advisory committee for Choice Hotels International.
Dennis Mac Donneil
Director of Finance and Development
With a background in international banking and commercial real estate, Dennis has over 30 years of financial expertise. In 1985, he left the corporate real estate bank environment to form his own commercial mortgage company, where he began his relationship with the Lok family. Dennis holds a BA in Economics and German from California State University at Chico and a MA in Monetary Economics and Banking from Southern Illinois University of Carbondale. He is a licensed California real estate broker, a member of the Marin Association of Realtors and the Vice Chairman of the Board of Hamilton Federal Credit Union in Novato, California.
Director of Marketing and Creative Services
Cynthia graduated from California State University at San Francisco with a BA in Liberal Studies and a teaching credential. Her relationship with the hospitality business began in 1979 with a small 60 unit limited service independent hotel in Stockton, CA. Her 27 years of hotel experience has exposed her to front and back of the house operations. Her current focus is on marketing and in-house creative for our managed properties.
Katherine (Kate) Lloyd
Kate brings over 25 years of transactional accounting, managerial accounting, financial management and internal control practice to the LOK Group. With a previous employment history strong in governmental and non-profit accounting, Kate's "hands on" approach to all accounting functions ensures accuracy and consistency in financial reporting for our hotels and company. Kate received a BA in accounting from Golden Gate University and has completed continuing education in GASB statement compliance, governmental financial statement presentation, and federal award compliance, budgeting and reporting.
Director of Human Resources
Hired in 2001 to establish the Human Resource Department, Mona has developed and put in place the many practices that make up our comprehensive company wide HR program. She graduated with a Certificate in Human Resources from the Santa Rosa Junior College and has eight years experience as a HR Generalist in the hospitality and healthcare fields. Mona is also a member of the Personnel Association of Sonoma County.
Donald J. Black
Don has practiced law in California for the past 27 years specializing in real estate, business transactions and financing, redevelopment agency, real estate development, business organizations and formation, general commercial and business law plus he is an experienced mediator. A member of the Sonoma County Bar Association, Don earned his BA from the University of California, Santa Barbara and his law degree from the University of California, Los Angeles. He has represented the Lok family business since 1990.
Featured Best Practise - Revenue Enhancers in Tough Times
Santa Rosa, California, Fall, 2009
The LOK Group of Companies Readies Itself to Expand Its Management Services Group
Santa Rosa, California, January 6, 2009
The LOK Group of Companies Opens First Marriott Hotel in West Sonoma County
Santa Rosa, California, February 9, 2009
HR Best Practices
Santa Rosa, California
The LOK Group of Companies - Overview
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CEO LOK Group of Companies
The LOK Group of Companies
5050 Petaluma Hill Road
Santa Rosa, CA 95404
The LOK Group of Companies has a depth of experience shepherding hospitality projects through the design, planning, permitting and construction phases. We have been responsible for the construction of all our Sonoma County hotel properties.
Our latest project drawings and renderings are available here for you to look at. Currently we are working on a 9.65 acre parcel that fronts along the Russian River, a mile west of down town of Guerneville, CA.